Blog post

Email Marketing Tips {5 Steps to Increase your Email Subscriber List}

January 23, 2018

Email Marketing Tips and Strategy & 5 Easy Steps to Increase Your Email Subscriber List. Blogging Tips and Email Marketing Ideas #blogging #bloggingtips #emailmarketing
Email Marketing Tips and Strategy & 5 Easy Steps to Increase Your Email Subscriber List. Blogging Tips and Email Marketing Ideas #blogging #bloggingtips #emailmarketing

Before you read these email marketing tips… Have you started your blog yet?  If not, start here!!!

It seems like everyday you wake up and hear a new story about algorithm changes with social media.  Let’s be honest friends, we aren’t in charge.  An honest mentor once said to me, how can we complain about something that we don’t pay for?

Truth be told, she’s kind of right!  For years, we paid nothing to promote our content across social media.  With the onslaught of new technology, we were able to promote pretty easily.  Things have changed.  I recently heard that our social media content (you know that stuff we work so hard to curate!) gets seen by only 6% of our audience.  YIKES!  Without a huge budget, how can a blogger stand out, find their niche, and serve those they are wanting to serve?

I spent YEARS consumed with trying to find the perfect social media strategies.  But truth be told, social media is someone else space.  The only thing you really own, is your email list.

So, if you don’t already have one, get started NOW!  Don’t get intimidated if you are starting out with ZERO email subscribers.  Like anything, this stuff takes time.  But, these email marketing tips should help you to get your subscriber list growing!

Email Marketing Tips for growing your subscriber list #blogging #emailmarketing #bloggingtips5 Easy steps to increase your email subscribers

  1. Offer a freebie – try different things!  See what your readers love.  Maybe they are really into recipes, or printables, or checklists!
  2. Have opt-ins on your website for your content – Convertkit helps me to easily add opt-ins to each of my blog posts!  (Scroll down for more info on Convertkit and how I use it to grow my blog!)
  3. Use social media to connect with your current audience – social media is where the connection is!  Serve, serve, serve, and THEN sell!  Creating that community in an authentic way on your social media will make sure your tribe finds you!
  4. Create content that your readers will want to read more of!  Sometimes it’s hard to know what your readers want!  Don’t be afraid to ask them!  Work smarter, not harder!

So what happens when your list does grow?  Because it will happen!  Don’t be afraid to analyze what’s working and what’s not and make changes quickly!  One of the biggest mistakes I’ve made in my 6 years of business has been to stick to something that isn’t working for too long!  And, to not start an email list sooner!

How do I organize my email list?  Convertkit does it for me!

Does the sound of creating an email list and managing it make you want to quit right now?  I can completely understand.  I tend to get way to bogged down in the details!  I’ve tried everything, from pen and paper, down to fancy systems.  I was desperate to find something that was simple.  It wasn’t until I found a system that worked that I finally am able to quickly organize and analyze my email list!  Convertkit has been incredible in helping me to organize (and GROW!) my email list as well as analyze what my readers are responding to!

Try Convertkit FREE for 14 days!

Convertkit has been my secret weapon in getting my email list under control.  It helps me to easily create landing pages for different freebies and embed opt-in areas on my website.  Convertkit also offers analytics!  I can see which freebies are doing well and DUPLICATE those!  Work smarter, not harder right?!

So tell me friends, does all of these changes in social media make you want to rip your hair out?  Good, I’m not alone!  Email is it my friends!  What is your email strategy?

Have you joined my Facebook group yet?

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56 Comments

  • Cait

    January 24, 2018 at 9:44 am

    i have been LOOKING for a post like this so thank you so much for all these great marketing tips!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:10 pm

      You’re welcome Cait! thanks for checking it out!

  • Leigh Suznovich

    January 24, 2018 at 10:55 am

    This is so true. I am still struggling with growing my e-mail list and adapting to the changing social media algorithms. Your tips are super helpful!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:10 pm

      Glad they helped Leigh!

  • Leah

    January 24, 2018 at 1:12 pm

    I love researching ways to help increase this list. So helpful!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:10 pm

      so glad it helped! thanks for checking it out Leah!

  • Jen

    January 24, 2018 at 3:57 pm

    So happy I saw this…I really need some push and advice with my email list! Thanks!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:09 pm

      You got this Jen!

  • Kristen Jones

    January 24, 2018 at 6:26 pm

    I’m working on growing my subscribers now and these are great tips! I think I’m going to do a freebie soon to really entice readers to become subscribers!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:09 pm

      you definitely should! who doesn’t love free??

  • sarganser

    January 24, 2018 at 6:55 pm

    My blog is just getting started but thinking of email marketing was already a scary prospect as I did not really know how to go on about it.Thanks so much for sharing your tips and making it not look so scary.

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:09 pm

      You got this! email marketing can really help! 🙂

  • Kate

    January 24, 2018 at 7:05 pm

    Great tips! Offering a free printables library is the #1 thing that’s helped me grow my email list!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:08 pm

      Printables are where its at!

  • Penny

    January 24, 2018 at 9:13 pm

    Starting the blog was the easy part compared to engaging in an email newsletter strategy for me. I find it pushy, and I need help getting over that I guess!
    Thanks for the tips.

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:23 pm

      I can totally relate to what you are saying. BUT, email is the one thing that your readers are voluntarily giving to you. So, they want to hear from you!

  • Leah

    January 24, 2018 at 10:47 pm

    Great post!! I am waiting for my e-mail list to grow a little bit more before switching providers. I was thinking Convert Kit or Mailerlite. I am a food blogger so images in e-mails I feel are very important!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:23 pm

      I can definitely understand! Super happy with Convertkit, its been so easy!

  • Kristin Cook

    January 25, 2018 at 6:35 am

    My email list is something that I am spending a lot more time on in 2018. I made vast improvements last year, but there’s still a lot to be done!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:22 pm

      glad this is a focus for you Kristin! you won’t regret it!

  • Erica @ Coming Up Roses

    January 25, 2018 at 8:48 am

    Great tips – and I have Convertkit and LOVE!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:22 pm

      awesome Erica!

  • Annette Dattilo

    January 25, 2018 at 9:00 am

    There is so much truth to this. This concept has been my focus this year. I am in the beginning stages. Your tips have been helpful. Thank you for sharing.

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:22 pm

      so glad they helped Annette!

  • D at Be you and thrive

    January 25, 2018 at 9:03 am

    These are ALL wonderful tips! Especially with social media changing, it’s important to keep connected with our audience!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:22 pm

      exactly! its the only thing we can control 🙁

  • Alyssa from The Sparkly Life

    January 25, 2018 at 10:12 am

    So many good tips here!! I have been having so much trouble building an email list. I need to check out ConvertKit!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:21 pm

      yes girl you do!

  • Lauren

    January 25, 2018 at 11:43 am

    I have subscribers through mail chimp that I got through an opt-in have built on my site and a topbar.. but I never send out emails! Do you have any tips on where to get started with that? 🙂

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:21 pm

      yes definitely check out convertkit! It will automate everything for you so you don’t have to do that!

  • Jolene

    January 25, 2018 at 11:53 am

    Pinned for reference. I don’t have an email list and social media marketing gives me a heartburn sometimes. 😔

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:20 pm

      It absolutely doesn’t have to! Start simple and that should help!

  • Nicole Kamai

    January 25, 2018 at 4:35 pm

    What great tips!! I will have to try them all since this year my focus is my email list!!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:19 pm

      Can’t wait to hear how it goes!

  • Hari

    January 25, 2018 at 6:00 pm

    Thank you for these tips, I might switch to convertkit later on, I’m using mailchimp for now until I reach 2,000 subs!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:19 pm

      Definitely! hope this has helped!

  • Lindsey

    January 25, 2018 at 6:58 pm

    Great tips. Convertkit is certainly worth looking into.

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:19 pm

      definitely is! thanks Lindsey!

  • Theresa Bailey

    January 25, 2018 at 7:31 pm

    I struggle with my email list. I feel like it is so much time and money!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:18 pm

      it shouldn’t be!!! I hope this helps!

  • Amanda

    January 25, 2018 at 7:31 pm

    Building an email list is so critical not only for communication and dissemination of content, but also for staying current with the needs of your community.

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:18 pm

      so true!! thanks Amanda!

  • jill conyers

    January 26, 2018 at 4:59 am

    I’m in the process of switching over to ConvertKit now. I hope my experience is as great as everyone says it will be.

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:13 pm

      you’re going to love it Jill!

  • Jami Fadley

    January 26, 2018 at 6:04 am

    Awesome list! I love the idea of freebies… Thank you for sharing!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:13 pm

      you got it Jami!

  • Aline

    January 26, 2018 at 1:08 pm

    I totally agree with the Freebie. And I installed a pop-up form with MailChimp, this is very helpful!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:12 pm

      great news! glad the pop up is working!

  • Laura | The Yellow Birdhouse

    January 26, 2018 at 2:51 pm

    I just reached 100 subscribers, and I’m psyched! Haha! Although everyone talks about the importance of an email list..I’m still struggling to figure out what to send them!

    1. mommafitpgh@gmail.com

      January 26, 2018 at 3:11 pm

      congrats!!! that is amazing news! think about what you would want to get for free and then create that!

  • Nina Christy

    January 26, 2018 at 3:17 pm

    Growing your email can be difficult. Convert kit sounds great. I may switch at some to it. Thanks

    1. mommafitpgh@gmail.com

      January 27, 2018 at 2:10 pm

      Hope you find it useful! Thanks Nina!

  • Jessica Small

    January 26, 2018 at 4:34 pm

    Definitely on the struggle bus when it comes to email subscribers. That is for the tips!

    1. mommafitpgh@gmail.com

      January 27, 2018 at 1:57 pm

      you got it Jessica!

  • Leila

    January 27, 2018 at 6:27 pm

    Great post! I’m still learning, some great tips to consider. Thanks for sharing.

    1. mommafitpgh@gmail.com

      January 30, 2018 at 9:37 am

      Hope these help Leila!

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